Last Updated: April 2020

EQ Soft AB believes it is important to be transparent about the privacy of your personal information. website and associated applications (the "Website") is comprised of various web pages, applications, and features operated by EQ Soft. The terms "we" "our" and "us" refer to EQ Soft, its subsidiaries, and affiliates, and the terms "you" or "your" refer to any individuals who access this Website. The term ”Broker” means any broker that has a broker account with EQ Soft. This privacy policy is intended to inform you about what kind of information we gather through our Website and what we do with that information. By using this Website, or continuing to use this Website, you consent to this privacy policy in full and also to our  Terms of use.

Overview of Information Collection Policy
In general, you can visit our Website without revealing any personally identifiable information about yourself to us. We do not collect, or require individuals to transmit, any personally identifiable financial information, social security numbers, or driver's license numbers through our Website. However, some forms on this Website may request that consumers provide personally identifiable financial information. We do not collect or use this information on our own behalf. We also do not automatically collect any other personally identifiable information about you through our Website.

Our Website automatically collects non-personally identifiable information about our Website users through our server logs, cookies, and analytics tools, including:
• the amount of time you spend on our Website,
• your browser type,
• the domain you visited our Website from,
• your IP address, and
• other similar non-personally identifiable information

The technical information we automatically collect does not enable us to personally identify you and is used to better understand our Website traffic, analyze the interests of our Website users, improve our Website and diagnose technical errors, and for business or marketing purposes. The only personally identifiable information we collect is information you choose to provide us through voluntary forms and features on our Website.

Cookies, Web Beacons, and Server Logs
Our Website uses cookies and other similar technologies which are automatically generated, sent to your browser, and stored on your hard drive to record information about how and when you use our Website. These cookies and other similar technologies identify a web browser on a specific computer or device and reveal certain non-personally identifiable information such as browser type, language, time zone, and operating system. The cookies and other similar technologies used by our Website do not identify the user personally, but allow the user to remain anonymous. Our Website may still be used with cookies disabled, but some Website functionality may be impaired.
Our third-party vendors, like Google and Facebook, use cookies and similar technologies from our Website and generated from their systems, to: (i) serve ads to you based on past visits to our Website; (ii) to collect or receive information from our Website and elsewhere on the internet, and use that information to provide measurement services and target ads; and (iii) show you our ads on websites and apps across the Internet. Your use of other websites and apps across the Internet is governed by the privacy policies of those websites and apps.
Our servers also log non-personally identifiable information about our Website users and their interactions with our Website. All non-personally identifiable information we gather using cookies, server logs, or other similar technologies are used as described in this privacy policy. For information on how to opt-out of having cookies and other similar technologies used on your web browser, please see the "Opting Out of Cookies and Similar Technologies" section of this policy.

How We Use Non-Personally Identifiable Information
The non-personally identifiable information that is collected about your visit to our Website is used for analytics purposes to better understand our Website traffic, analyze the interests of our Website users, improve our Website and diagnose technical errors, and for business or marketing purposes as determined by us in our sole discretion. However, the non-personally identifiable information we collect may become linked to personally identifiable information if you provide personally identifiable information to us through our Website. Any non-personally identifiable information linked to personally identifiable information is subject to our personally identifiable information sharing practices detailed in the "Personally Identifiable Information Sharing" section of this privacy policy.

Opting Out of Cookies and Similar Technologies
You can manage cookie preferences and opt out of having cookies and other similar collection technologies used by adjusting the settings on your web browser. If you do not want cookies stored on your computer, you can change the settings on your browser to notify you when a cookie is about to be saved or block cookies entirely. How to access these settings, which settings are available, and how to turn on these settings varies by browser type and we encourage you to further investigate your browser's privacy settings if you wish to opt out or adjust these settings in any way. If you choose to decline or block cookies, you may not be able to fully utilize all of the interactive features of the Website.

Do Not Track Signals
Some browsers may send Do Not Track (DNT) signals to our Website. Our Website does not currently respond to these DNT signals, and Website users are subject to the same information tracking and use as detailed in this privacy policy.

Collection of Personally Identifiable Financial Information and Other Personally Identifiable Information
We do not collect, or require individuals to transmit, any personally identifiable financial information (as defined under Federal Regulation P), social security numbers (SSNs), or driver's license numbers in connection with your use of this Website. We do not collect other personally identifiable information through our Website unless you affirmatively and voluntarily provide this information to us through our Website features. For example, you may provide us personally identifiable information by completing contact forms, registering for or updating an account, signing up to sell your boat(s), creating an alert, replying to an ad on our Website, providing your billing information, or taking advantage of other voluntary services and features available through the Website.

If you use certain Website features, we may ask for personally identifiable information about you, including, but not limited to:
• contact information (name, address, city, state and zip code, email address, telephone number, etc.)
• business affiliations,
• payment information (credit card number),
• boat information (make, model),
• marketing related information (like when you plan to purchase a boat, products you may be interested in, etc.)

You are not required to use the Website features that require disclosure of personally identifiable information, and you do so entirely at your own discretion. Our Website and any analytics tools utilized by our Website may link non-personally identifiable information with personally identifiable information you provide to us through our Website. Any non-personally identifiable information linked to personally identifiable information is shared as personally identifiable information and subject to our personally identifiable information sharing practices. Please see the "Personally Identifiable Information Sharing" section of this privacy policy for more information on how we share your personally identifiable information.

Personally Identifiable Information Sharing
We will use the personally identifiable information that you provide to us in any way that is legally permissible, including, without limitation, to provide services requested by you, to contact you regarding products and services, to conduct research and surveys, and to otherwise enhance your user experience. We may disclose your personally identifiable information if we believe it is necessary or useful to provide services to you or to inform you of other products or services available from us.
Your personally identifiable information may be used for our own direct marketing purposes.
We may store any of the information that you provide us indefinitely, including your personally identifiable information. This specifically includes, but is in no way limited to, the information you provide about yourself or a boat. Please see the "Personally Identifiable Information Security" section for more information about the security of your information and the "Changing Personally Identifiable Information" section for how you can change your personally identifiable information in our records.
We do not share or disclose certain information to other parties unless required under the Legal Compliance section of this privacy policy.

Personally Identifiable Information Security
We use information technology security measures to protect your personally identifiable information that is transmitted through our Website. We also use information technology security features to protect the personally identifiable information stored by us. However, in spite of our security efforts and protocols, we cannot guarantee that information sent to us through our Website will be secure. Therefore, we make no warranties or representations regarding the security of your information.

Email Addresses and Phone Numbers
We use e-mail addresses collected through the Website to uniquely identify and communicate with users of our Website and services. We may also use your e-mail address to contact you regarding: new features, ad status, confirmation of registration, and other service-related notices.

User Profiles
Information that you provide in your user profile may be visible to the public if you use certain features on our Website. If you do not want your profile information to be visible to the public, do not use these Website features. Any limitations you place on your profile information will only be for purposes of display to the public when using certain Website features and will not limit or alter how we treat your information as described in this privacy policy.

Additional Rights for European Citizens
Under the GDPR (or equivalent local legislation), you have certain rights with respect to their Personal Data, including:
• right to request access – you may obtain confirmation from us as to whether or not your data is being processed and, where that is the case, access to your data
• right to rectification – you have the right to obtain rectification of inaccurate personal data we hold concerning you
• right to erasure – you have the right to obtain the erasure of your data without undue delay in certain circumstances
• right to restriction of processing or to object to processing – you may require us to restrict the processing we carry out on Your Data in certain circumstances or to object to us processing your data
• right to data portability – you have the right to receive your data in a structured, commonly used and machine-readable format
• right to withdraw consent – where you have provided your consent to us processing your data, you have the right to withdraw your consent at any time
• right to lodge a complaint – you may lodge a complaint with the supervisory authority in the EU Member State where you are resident or where you work. For further information on your rights, please see the supervisory authority of your country or EU Member State.

Additional Rights for California Citizens
If you are a California resident under the age of 18, and are a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you to remove content you have posted publicly. In order to do so, you must send an email with a detailed description of the specific content or information to Please be aware this request does not guarantee that all the content or information you have posted will be removed and that there may be circumstances in which the law does not require or allow removal even if requested.

Changing Personally Identifiable Information
It is important that we keep the most accurate, up-to-date information about you in our records. You may contact us to change the personally identifiable information we have collected about you.

Legal Compliance
We reserve the right in our sole discretion to disclose information about you without notice, including personally identifiable information, if it is necessary or appropriate to comply with applicable law, respond to legal claims and the legal process (including subpoenas), protect our rights, interests, or property, or if we believe in good faith that it is necessary to protect the personal safety of any person, including but not limited to: your safety, the safety of other users or employees, the safety of the public, or the safety of any third party.

Personally Identifiable Information of Children
Our Website is not directed to anyone under the age of 18, and by using this Website, you are confirming that you are 18 years of age or older, or are over the age of 13 and using this Website with the consent and supervision of a parent or guardian. If a parent or guardian is aware or becomes aware that his or her child has provided us with personally identifiable information without consent, please contact us at:, so we can remove the unauthorized information from our records.
This Website does not knowingly contact or collect personally identifiable information from children under the age of 13. This Website is not intended to solicit information of any kind from children under the age of 13. We do not knowingly collect or store information of children under 13, even in aggregate form. It is possible that through fraud or deceit we may receive information pertaining to children under the age of 13. Parents or guardians may report unauthorized use of our Website by a child under age 13 by contacting us at If we are notified of unauthorized use by a child under 13, upon verifying the information, we will immediately delete the unauthorized information from our servers and records.

Links, Widgets, Embeds, Social Media, and Other Third Party Features
Our Website may provide links to other websites for the convenience of our Website users. Our Website may also make use of widgets, embeds, social media, or other third party features that are hosted by a third party or hosted directly on our Website. Your interactions with any link or third party widget, embed, social media, or other feature are governed by the privacy policy of the third party providing the widget, embed, social media, or other third party feature, or the privacy policy of the linked website. The privacy policies of third parties may be substantially different than this privacy policy, and any personally identifiable information collected by or provided to third parties will be guided by the privacy policies of such third parties. We neither own nor control third party websites, widgets, embeds, social media, or other features that are accessible through this Website. Therefore, before visiting the website of a third party, or making use of a third party feature on our Website, whether by means of widget, embed, social media feature, or otherwise, you should first consult that third party's privacy policy (if any) and inform yourself of the privacy practices (if any) used by that third party.

Business Transactions
If we undergo any type of business transaction, including but not limited to an asset sale, merger, acquisition, bankruptcy, or restructuring, your personally identifiable information and/or technical information we obtain from you through this Website may be disclosed to any potential or actual purchasers and may be transferred to the new owners.

Policy Changes
We reserve the right to change this privacy policy at any time without advance notice to you. Each time any content in our privacy policy changes, we will update the effective date on the privacy policy available through our Website. Your use of the Website after the effective date constitutes your consent to be subject to our then-current and active privacy policy. We encourage you to review our privacy policy for every new or continued use of our Website.

Opt-Out & Unsubscribe from Communications
We respect your privacy and give you an opportunity to opt-out of receiving certain communications from us. Users may opt-out of receiving certain email communications from by clicking on the unsubscribe link in any marketing or promotional email that you receive from us.

How to Contact Us
If you have questions about our privacy policy or seek to contact us in any way about our privacy policy, please email us at
Or by mail: EQ Soft AB, Rödjan 220, 46397 Prässebo, Sweden.


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